KEY BENEFIT OF ABLY APPAREL Ably Apparel looks and feels just like regular cotton—until you try to get dirty. Our premium cotton is Filium activiated that has stain and odor-resisting properties unlike anything. Tailored for quality and style because any shirt you can wear every day should be a shirt you want to wear every day. - NANO FREE TECHNOLOGY The Filium process is safe for you and the planet. We don’t use any nanoparticles or chemicals that can break down and leach into your skin or the environment. - ODOR FREE It’s not sweat that makes clothes stink — it’s bacteria that grows when sweat soaks into fabric. Since Filium repels liquid, your perspiration evaporates through the breathable fabric leaving your clothes smelling fresh even after a hard workout. - STAIN RESISANT Wine, coffee, melting ice cream — anything you used to worry about ruining your clothes runs right off Filium-activated fabric. - FASTER DRYING Dunk a Filium-activated shirt in water and it’ll still get wet. But since the fabric repels the liquid, it dries up to 40% faster than regular clothing. - LESS LAUNDRY With clothes that resist stains and odor, you’ll find yourself spending a lot less time doing laundry. What’s more, by reducing how often we wash and dry clothes Filium can make a significant dent in our carbon footprint. FILIUM TECHNOLOGY Filium makes ordinary fabrics extraordinary. Imagine a life where your favorite cotton, wool, silk, or linen clothes shrug off water, resist stains, and refuse to smell anything but fresh after weeks of wear. Along with food and shelter, clothing is one of our basic human needs. And while we might think about how much things cost at the store, or complain about doing laundry or dry cleaning bills, we don’t see the hidden costs, like the heavy environmental footprint of clothing production. It’s a pretty big deal. Filium’s about more than water resistant clothes. It’s a breakthrough that could make a huge impact on the world, in the form of drastically reduced carbon emissions and pollution. It feels good to put on a shirt (or coat or whatever) that not only makes you feel more comfortable, better protected, and ready for anything—but also represents a choice that can actually make a difference in the world.